Strategic management building and sustaining competitive advantage
This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
2003
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| Edition: | 3e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic management building and sustaining competitive advantage