Strategic management building and sustaining competitive advantage

Strategic management building and sustaining competitive advantage

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This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.

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Bibliographic Details
Main Authors: Pitts, Robert A, Lei, David (Author)
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western 2003
Edition:3e
Subjects:
Industrial management > Case studies > United States
Competition > Case studies > United States
Strategic planning > Case studies > United States
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