Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

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Bibliographic Details
Main Author:	Taylor, David 1964-
Format:	Unknown
Published:	Chichester, England Hoboken, NJ J. Wiley 2004
Subjects:	Brand name products > Marketing Brand name products > Valuation > Management Product management Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0470862114 (cloth : alk. paper)
090	0	0	\|a HD69.B7 \|b T393 2004
100	1	#	\|a Taylor, David \|c 1964-
245	1	1	\|a Brand stretch \|b why 1 in 2 extensions fail and how to beat the odds : a brandgym workout \|c by David Taylor
260	#	#	\|a Chichester, England \|a Hoboken, NJ \|b J. Wiley \|c 2004
300	#	#	\|a ix, 162 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [151]-153) and index
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Brand name products \|x Valuation \|x Management
650	#	0	\|a Product management
650	#	0	\|a Brand name products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=310121
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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