Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

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Bibliographic Details
Main Author:	Taylor, David 1964-
Format:	Unknown
Published:	Chichester, England Hoboken, NJ J. Wiley 2004
Subjects:	Brand name products > Marketing Brand name products > Valuation > Management Product management Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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