Services marketing people, technology, strategy
For graduate-level/MBA courses in Services Marketing. This text combines conceptual rigor with real world examples and practical applications to provide a combination text/reader/casebook. It reinforces practical management applications
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2004
|
| Edition: | 5th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-309791 | ||
| 005 | 202136122455 | ||
| 008 | 240319t2004 a 001 eng D | ||
| 020 | # | # | |a 0131138650 |q hardback |
| 020 | # | # | |a 9780131138650 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.122 |b .L68 2004 |
| 100 | 1 | # | |a Lovelock, Christopher H |e author |
| 245 | 1 | 1 | |a Services marketing |b people, technology, strategy |c Christopher Lovelock, Jochen Wirtz |
| 250 | # | # | |a 5th edition |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Pearson/Prentice Hall |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xviii, 652 pages |b illustrations, map |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a For graduate-level/MBA courses in Services Marketing. This text combines conceptual rigor with real world examples and practical applications to provide a combination text/reader/casebook. It reinforces practical management applications |
| 526 | 0 | # | |a HTH551 |b HM220 |5 HM |
| 526 | 0 | # | |a Hospitality Service Marketing |b Bachelor of Science (HONS) Hotel Management |5 Faculty Hotel And Tourism Management |
| 650 | # | 0 | |a Service industries |x Marketing |
| 650 | # | 0 | |a Professions |x Marketing |
| 700 | 1 | # | |a Wirtz, Jochen |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=309791 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY