Services marketing people, technology, strategy

Services marketing people, technology, strategy

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For graduate-level/MBA courses in Services Marketing. This text combines conceptual rigor with real world examples and practical applications to provide a combination text/reader/casebook. It reinforces practical management applications

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Bibliographic Details
Main Authors: Lovelock, Christopher H (Author), Wirtz, Jochen (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson/Prentice Hall 2004
Edition:5th edition
Subjects:
Service industries > Marketing
Professions > Marketing
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