Global marketing management

Helps readers to prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment

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Bibliographic Details
Main Authors: Kotabe, Masaaki (Author), Helsen, Kristiaan (Author)
Format: Book
Language:English
Published: Hoboken, NJ Wiley 2004
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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