Integrated advertising, promotion & marketing communications
Provides an integrated approach to teaching integrated marketing communications. This text gives students an integrated learning experience by incorporating a Building an IMC Campaign project. It is useful for courses in Integrated Marketing Communications, Advertising Principles, and Advertising an...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2004
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Clow, Kenneth E |e author |
| 245 | 1 | 1 | |a Integrated advertising, promotion & marketing communications |c Kenneth E. Clow, Donald Baack |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Pearson Prentice Hall |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xxvii, 538 pages |b illustrations |c 28 cm |
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| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Provides an integrated approach to teaching integrated marketing communications. This text gives students an integrated learning experience by incorporating a Building an IMC Campaign project. It is useful for courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions |
| 650 | # | 0 | |a Communication in marketing |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Baack, Donald |e author |
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Integrated advertising, promotion and marketing communications 
Integrated Advertising, Promotion and Marketing Communications 
Integrated advertising, promotion, and marketing communication