Integrated advertising, promotion & marketing communications

Integrated advertising, promotion & marketing communications

Provides an integrated approach to teaching integrated marketing communications. This text gives students an integrated learning experience by incorporating a Building an IMC Campaign project. It is useful for courses in Integrated Marketing Communications, Advertising Principles, and Advertising an...

Full description

Saved in:
Bibliographic Details
Main Authors: Clow, Kenneth E (Author), Baack, Donald (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall 2004
Edition:2nd ed
Subjects:
Communication in marketing
Advertising
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Click Here to View Status and Holdings.

Similar Items