Integrated advertising, promotion & marketing communications
Provides an integrated approach to teaching integrated marketing communications. This text gives students an integrated learning experience by incorporating a Building an IMC Campaign project. It is useful for courses in Integrated Marketing Communications, Advertising Principles, and Advertising an...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2004
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Provides an integrated approach to teaching integrated marketing communications. This text gives students an integrated learning experience by incorporating a Building an IMC Campaign project. It is useful for courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions |
|---|---|
| Physical Description: | xxvii, 538 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0131405462 |
Integrated Advertising, Promotion and Marketing Communications