The best of branding best practices in corporate branding
A compilation of results from more than 1,000 companies on what works, what doesn't, and why
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Best practice cases in branding lessons from the world's strongest brands 
Branding from brief to finished solution