The best of branding best practices in corporate branding

A compilation of results from more than 1,000 companies on what works, what doesn't, and why

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Bibliographic Details
Main Author:	Gregory, James R. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill 2004
Subjects:	Brand name products > Marketing Brand name products > Management > Case studies
Online Access:	Click Here to View Status and Holdings.
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