The best of branding best practices in corporate branding

A compilation of results from more than 1,000 companies on what works, what doesn't, and why

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Bibliographic Details
Main Author:	Gregory, James R. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill 2004
Subjects:	Brand name products > Marketing Brand name products > Management > Case studies
Online Access:	Click Here to View Status and Holdings.
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245	1	4	\|a The best of branding \|b best practices in corporate branding \|c James R. Gregory
264	#	1	\|a New York \|b McGraw-Hill \|c 2004
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520	#	#	\|a A compilation of results from more than 1,000 companies on what works, what doesn't, and why
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Brand name products \|x Management \|x Case studies
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