Winning the profit game smarter pricing, smarter branding

• Other Authors: Docters, Robert G.
• Format: Book
• Published: New York McGraw-Hill 2004
• Subjects: Pricing; Brand name products; Profit
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xv, 315 p. ill. 24 cm
• ISBN: 0071434720

How to use pricing as a strategic tool to increase revenues and win the war for profit. One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes.