Winning the profit game smarter pricing, smarter branding
How to use pricing as a strategic tool to increase revenues and win the war for profit. One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought...
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New York
McGraw-Hill
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Accelerated growth planning profit improvement strategies for consumer, industrial, and service business game plans