Which ad pulled best? 40 case histories on how to write and design ads that work

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Bibliographic Details
Other Authors:	Purvis, Scott C., Burton, Philip Ward 1910-
Format:	Book
Published:	Boston McGraw-Hill/Irwin 2003
Edition:	9th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Advertising Advertising copy > Evaluation
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5823 \|b .W467 2003
245	0	0	\|a Which ad pulled best? \|b 40 case histories on how to write and design ads that work \|c [edited by] Scott C. Purvis, Philip Ward Burton.
250	#	#	\|a 9th ed
260	#	#	\|a Boston \|b McGraw-Hill/Irwin \|c 2003
300	#	#	\|a xvii, 120 p. \|b ill. \|c 28 cm
490	1	#	\|a McGraw-Hill/Irwin series in marketing
500	#	#	\|a Includes index
650	#	0	\|a Advertising
650	#	0	\|a Advertising copy \|x Evaluation
700	1	#	\|a Purvis, Scott C.
700	#	#	\|a Burton, Philip Ward \|d 1910-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=308582
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