Which ad pulled best? 40 case histories on how to write and design ads that work

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Bibliographic Details
Other Authors:	Purvis, Scott C., Burton, Philip Ward 1910-
Format:	Book
Published:	Boston McGraw-Hill/Irwin 2003
Edition:	9th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Advertising Advertising copy > Evaluation
Online Access:	Click Here to View Status and Holdings.
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