Which ad pulled best? 40 case histories on how to write and design ads that work

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Bibliographic Details
Other Authors: Purvis, Scott C., Burton, Philip Ward 1910-
Format: Book
Published: Boston McGraw-Hill/Irwin 2003
Edition:9th ed
Series:McGraw-Hill/Irwin series in marketing
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xvii, 120 p. ill. 28 cm
ISBN:0072556641 (alk. paper)