Event marketing how to successfully promote events, festivals, conventions, and expositions
Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issue...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
2002
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| Series: | The Wiley event management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Hoyle, Leonard H. |e author |
| 245 | 1 | 0 | |a Event marketing |b how to successfully promote events, festivals, conventions, and expositions |c Leonard H. Hoyle |
| 264 | # | 1 | |a New York |b John Wiley |c 2002 |
| 300 | # | # | |a xxiv, 224 pages |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Wiley event management series |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more. |
| 526 | 8 | # | |a OEM551 |b BM236 |5 BM |
| 526 | # | # | |a Event Marketing and Promotion |b Bachelor of Event Management (Honors) |5 Business Management |
| 650 | # | 1 | |a Special events |x Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=308532 |
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Promoting and marketing events theory and practice