Event marketing how to successfully promote events, festivals, conventions, and expositions
Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issue...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
2002
|
| Series: | The Wiley event management series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Promoting and marketing events theory and practice 
Event Marketing and Management 
Events Marketing Management A consumer perspective