Event marketing how to successfully promote events, festivals, conventions, and expositions
Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issue...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
2002
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| Series: | The Wiley event management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more. |
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| Physical Description: | xxiv, 224 pages 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780471401797 |
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Events Marketing Management A consumer perspective