Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

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Bibliographic Details
Other Authors: Walker, Orville, Larreche, Jean-Claude
Format: Book
Published: Boston McGraw Hill 2002[printing 1990]
Edition:4th ed
Series:The McGraw-Hill?Irwin series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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