Marketing management a strategic decision-making approach

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Bibliographic Details
Other Authors:	Walker, Orville, Larreche, Jean-Claude
Format:	Book
Published:	Boston McGraw Hill 2002[printing 1990]
Edition:	4th ed
Series:	The McGraw-Hill?Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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