Marketing management a strategic decision-making approach

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Bibliographic Details
Other Authors:	Walker, Orville, Larreche, Jean-Claude
Format:	Book
Published:	Boston McGraw Hill 2002[printing 1990]
Edition:	4th ed
Series:	The McGraw-Hill?Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a Marketing management \|b a strategic decision-making approach \|c Boyd \|h W.Harper...[et al]
250	#	#	\|a 4th ed
260	#	#	\|a Boston \|b McGraw Hill \|c 2002[printing 1990]
300	#	#	\|a xxi, 594 p. \|b ill. \|c 26 cm \|e 1 compact disk
490	1	#	\|a The McGraw-Hill?Irwin series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Walker, Orville
700	#	#	\|a Larreche, Jean-Claude
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=308419
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