Marketing management a strategic decision-making approach
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| Other Authors: | , |
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| Format: | Book |
| Published: |
Boston
McGraw Hill
2002[printing 1990]
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| Edition: | 4th ed |
| Series: | The McGraw-Hill?Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 594 p. ill. 26 cm 1 compact disk |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072315237 |
MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH