BEYOND "e" 12 Ways Technology is Transforming Sales and Marketing Strategy
The dizzying barrage of new marketing technologies is leading to confusion, the rule of "hype," and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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E-business and e-challenges
