BEYOND "e" 12 Ways Technology is Transforming Sales and Marketing Strategy

BEYOND "e" 12 Ways Technology is Transforming Sales and Marketing Strategy

The dizzying barrage of new marketing technologies is leading to confusion, the rule of "hype," and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will...

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Bibliographic Details
Main Author: Diorio, Stephen G. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2002
Subjects:
Internet marketing
Information technology > Economic aspects
Electronic commerce > Technological innovations
Interactive marketing > Economic aspects
Selling > Technological innovations
Marketing > Technological innovations
Online Access:Click Here to View Status and Holdings.
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