Advertising media planning

Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide coverage of media plan construction, reach and continuity measurement, and more, along with timely up...

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Bibliographic Details
Main Author: Sissors, Jack Zanville 1919-
Other Authors: Baron, Roger B.
Format: Unknown
Published: Chicago McGraw-Hill 2002
Edition:6th ed.
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Advertising media planning by Sissors, Jack Zanville 1919-

Published 2010
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Advertising media planning by Sissors, Jack Zanville 1919-

Published 1996
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Advertising media planning by Sissors, Jack Zanville 1919-

Published 1993
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Advertising media planning by Sissors, Jack Zanville 1919-

Published 1989
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Advertising Media Planning by Sissors, Jack Zanville 1919-

Published 1986
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Manuscript Book
Search Result 6

Advertising media planning by Sissors, Jack Zanville 1919-

Published 1986
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Unknown