Advertising media planning
Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide coverage of media plan construction, reach and continuity measurement, and more, along with timely up...
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| Format: | Unknown |
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Chicago
McGraw-Hill
2002
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| Edition: | 6th ed. |
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| Online Access: | Click Here to View Status and Holdings. |
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Advertising media planning 
Advertising Media Planning