Marketing management text and cases

Marketing management text and cases

Includes a collection of cases from Harvard Business School (HBS). HBS sets the standard for effective case writing and teaching, and provides many cases in Marketing Management

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Bibliographic Details
Main Authors: Lal, Rajiv (Author), Quelch, John A. (Author), Rangan, V. Kasturi (Author)
Format: Book
Language:English
Published: New York, N.Y. McGraw-Hill/Irwin 2005
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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