Marketing management text and cases
Includes a collection of cases from Harvard Business School (HBS). HBS sets the standard for effective case writing and teaching, and provides many cases in Marketing Management
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y.
McGraw-Hill/Irwin
2005
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| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Cases in strategic marketing management business strategies in Muslim countries 
MANAGING MARKETING Text, Cases, and Readings 
Marketing management text and cases