Marketing management a strategic, decision-making approach

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...

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Bibliographic Details
Main Authors:	Mullins, John W. John Walker (Author), Walker, Orville C (Author), Boyd Harper W (Author), Larrenche, Jean-Claude (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. McGraw-Hill 2005
Edition:	5th edition
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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