Marketing management a strategic, decision-making approach
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill
2005
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| Edition: | 5th edition |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH