Consumer behaviour implications for marketing strategy
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Main Author: | |
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Other Authors: | , |
Format: | Unknown |
Published: |
North Ryde, NSW
McGraw Hill
2002
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-305649 | ||
020 | # | # | |a 0074714406 |
090 | 0 | 0 | |a HF5415.3 |b .N43 2002 |
100 | 1 | # | |a Neal, Cathy M |
245 | 1 | 1 | |a Consumer behaviour |b implications for marketing strategy |c Neal, Quester, Hawkins |
250 | # | # | |a 3rd ed |
260 | # | # | |a North Ryde, NSW |b McGraw Hill |c 2002 |
300 | # | # | |a iii, 590 p. |b ill. |c 25 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Market surveys |z Australia |
650 | # | 0 | |a Consumer behavior |v Case studies |z Australia |
650 | # | 0 | |a Consumer behavior |z Australia |
700 | 1 | # | |a Quester, Pascale G. |q Pascale Genevieve |
700 | # | # | |a Hawkins, Del I. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305649 |
964 | # | # | |c BOK |d 01 |
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