Consumer behaviour implications for marketing strategy

Consumer behaviour implications for marketing strategy

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Bibliographic Details
Main Author: Neal, Cathy M
Other Authors: Quester, Pascale G. Pascale Genevieve, Hawkins, Del I.
Format: Book
Published: North Ryde, NSW McGraw Hill 2002
Edition:3rd ed
Subjects:
Market surveys > Australia
Consumer behavior > Case studies > Australia
Consumer behavior > Australia
Online Access:Click Here to View Status and Holdings.
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