Consumer behaviour implications for marketing strategy

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Bibliographic Details
Main Author: Neal, Cathy M
Other Authors: Quester, Pascale G. Pascale Genevieve, Hawkins, Del I.
Format: Unknown
Published: North Ryde, NSW McGraw Hill 2002
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Consumer behaviour  |b implications for marketing strategy  |c Neal, Quester, Hawkins 
250 # # |a 3rd ed 
260 # # |a North Ryde, NSW  |b McGraw Hill  |c 2002 
300 # # |a iii, 590 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Market surveys  |z Australia 
650 # 0 |a Consumer behavior  |v Case studies  |z Australia 
650 # 0 |a Consumer behavior  |z Australia 
700 1 # |a Quester, Pascale G.  |q Pascale Genevieve 
700 # # |a Hawkins, Del I. 
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