Consumer behaviour implications for marketing strategy

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Bibliographic Details
Main Author:	Neal, Cathy M
Other Authors:	Quester, Pascale G. Pascale Genevieve, Hawkins, Del I.
Format:	Book
Published:	North Ryde, NSW McGraw Hill 2002
Edition:	3rd ed
Subjects:	Market surveys > Australia Consumer behavior > Case studies > Australia Consumer behavior > Australia
Online Access:	Click Here to View Status and Holdings.
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