Analysis for marketing planning
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Main Author: | Lehmann, Donald R |
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Other Authors: | Winer, Russell S |
Format: | Unknown |
Published: |
Boston, Mass.
McGraw-Hill Irwin
2002
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Edition: | 5th ed |
Series: | McGraw-Hill/Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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