Analysis for marketing planning

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Bibliographic Details
Main Author:	Lehmann, Donald R
Other Authors:	Winer, Russell S
Format:	Book
Published:	Boston, Mass. McGraw-Hill Irwin 2002
Edition:	5th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Management > United States
Online Access:	Click Here to View Status and Holdings.
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