Analysis for marketing planning

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Bibliographic Details
Main Author:	Lehmann, Donald R
Other Authors:	Winer, Russell S
Format:	Book
Published:	Boston, Mass. McGraw-Hill Irwin 2002
Edition:	5th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Management > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0070275475 (alk. paper)
090	0	0	\|a HF5415.13 \|b .L395 2002
100	1	#	\|a Lehmann, Donald R
245	1	1	\|a Analysis for marketing planning \|c Donald R. Lehmann, Russell S. Winer
250	#	#	\|a 5th ed
260	#	#	\|a Boston, Mass. \|b McGraw-Hill Irwin \|c 2002
300	#	#	\|a xii, 256 p. \|b ill. \|c 23 cm
490	1	#	\|a McGraw-Hill/Irwin series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management \|z United States
700	1	#	\|a Winer, Russell S
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305558
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