A preface to marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Boston
McGraw-Hill/Irwin
2003
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| Edition: | 9th ed |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 280 p. ill. (some col.) 26 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0072466588 (pbk. : alk. paper) 0071198717 (International : alk. paper) |
A preface to marketing management