A preface to marketing management

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Donnelly, James H.
Format:	Book
Published:	Boston McGraw-Hill/Irwin 2003
Edition:	9th ed
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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