Strategic brand management creating and sustaining brand equity long term
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| Format: | Unknown |
| Published: |
London
Kogan Page
1997 (2003 printing)
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The new strategic brand management creating and sustaining brand equity long
The new strategic brand management advanced insights and strategic thinking
Strategic Brand Management Building, Measuring and Managing Brand Equity
Strategic Brand Management Building, Measuring, and Managing Brand Equity
