Strategic brand management creating and sustaining brand equity long term

Saved in:

Bibliographic Details
Main Author:	Kapferer, Jean-No?el
Format:	Book
Published:	London Kogan Page 1997 (2003 printing)
Edition:	2nd ed
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet