Strategic brand management creating and sustaining brand equity long term

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Bibliographic Details
Main Author:	Kapferer, Jean-No?el
Format:	Book
Published:	London Kogan Page 1997 (2003 printing)
Edition:	2nd ed
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0749420693
090	0	0	\|a HD69.B7 \|b K37 1997
100	1	#	\|a Kapferer, Jean-No?el
245	1	1	\|a Strategic brand management \|b creating and sustaining brand equity long term \|c Jean-Noel Kapferer
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Kogan Page \|c 1997 (2003 printing)
300	#	#	\|a 443 p. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305236
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam