Strategic brand management creating and sustaining brand equity long term
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Main Author: | |
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Format: | Unknown |
Published: |
London
Kogan Page
1997 (2003 printing)
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-305236 | ||
020 | # | # | |a 0749420693 |
090 | 0 | 0 | |a HD69.B7 |b K37 1997 |
100 | 1 | # | |a Kapferer, Jean-No?el |
245 | 1 | 1 | |a Strategic brand management |b creating and sustaining brand equity long term |c Jean-Noel Kapferer |
250 | # | # | |a 2nd ed |
260 | # | # | |a London |b Kogan Page |c 1997 (2003 printing) |
300 | # | # | |a 443 p. |c 23 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Brand name products |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305236 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1|| |