Strategic brand management creating and sustaining brand equity long term
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Kogan Page
1997 (2003 printing)
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 443 p. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749420693 |
The new strategic brand management creating and sustaining brand equity long