Modern competitive strategy
Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on st...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
2004
©2004 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Modern competitive strategy