Customer relationship management integrating marketing strategy and information technology

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of...

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Bibliographic Details
Main Authors: Zikmund, William G. (Author), McLeod, Raymond (Author), GILBERT,FAYE W (Author)
Format: Unknown
Language:English
Published: Hoboken, N.J. Wiley 2003
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