Customer relationship management integrating marketing strategy and information technology

Customer relationship management integrating marketing strategy and information technology

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of...

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Bibliographic Details
Main Authors: Zikmund, William G. (Author), McLeod, Raymond (Author), GILBERT,FAYE W (Author)
Format: Book
Language:English
Published: Hoboken, N.J. Wiley 2003
Subjects:
Relationship marketing
Customer relations > Management
Customer relations > Management > Data processing
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