A handbook of media and communication research qualitative and quantitative methodologies
A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of gui...
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| Format: | Unknown |
| Language: | English |
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London
Routledge
2002
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| Online Access: | Click Here to View Status and Holdings. |
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The handbook of media and communication research qualitative and quantitative methodologies 
MEDIA AND COMMUNICATION RESEARCH METHODS An Introduction to Qualitative and Quantitative Approaches 
Media and communication research methods an introduction to qualitative and quantitative approaches