Kellogg on integrated marketing the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University
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Corporate Authors: | Medill School of Journalism. Dept. of Integrated Marketing Communications, J.L. Kellogg Graduate School of Management. Center for Marketing Sciences |
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Other Authors: | Iacobucci, Dawn, Calder, Bobby J |
Format: | Book |
Published: |
Hoboken, New Jersey
Wiley
2003
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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