Kellogg on integrated marketing the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University

Kellogg on integrated marketing the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University

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Bibliographic Details
Corporate Authors: Medill School of Journalism. Dept. of Integrated Marketing Communications, J.L. Kellogg Graduate School of Management. Center for Marketing Sciences
Other Authors: Iacobucci, Dawn, Calder, Bobby J
Format: Unknown
Published: Hoboken, New Jersey Wiley 2003
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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