Kellogg on integrated marketing the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University

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Bibliographic Details
Corporate Authors:	Medill School of Journalism. Dept. of Integrated Marketing Communications, J.L. Kellogg Graduate School of Management. Center for Marketing Sciences
Other Authors:	Iacobucci, Dawn, Calder, Bobby J
Format:	Book
Published:	Hoboken, New Jersey Wiley 2003
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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